How The Son Of A Fruit Vendor Built A 300 Cr Ice Cream Brand

Raghunandan Srinivas Kamath founded Naturals Ice Cream in 1984. His father was a mango vendor in Karnataka. Kamath grew up assisting his father in a small village in Mangalore. He learned the art of picking the ripe fruit, plucking it, sorting it and preserving it.

He opened his first store in Mumbai’s Juhu with four staff members and 10 ice cream flavors. Unsure if people would come for just ice cream, he began his business by serving Pav Bhaji as the main dish and the ice cream as an add-on.

Natural Ice Cream recorded a retail turnover of Rs 300 crore in FY 2020. It was named in India’s top 10 brands for customer experience in the KPMG survey.

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