Navigating Premium Realty: Vikas Oberoi’s Insights On The Evolving Luxury Market

Vikas Oberoi, Chairman & MD of Oberoi Realty talks about the evolving real estate market and how the company navigates the premium realty landscape in India.

By Nichola Marie

India’s real estate market has seen significant changes over the years. How does Oberoi Realty perceive the current state of the realty business in India?

The real estate landscape in India has indeed evolved. We are witnessing a paradigm shift with a growing demand for quality living spaces. People are not just buying homes; they are investing in their future. At Oberoi Realty, we recognise this change and have adapted our strategies to meet the evolving needs of the market.

Could you share insights into Oberoi Realty’s journey and its position in the Indian realty market?

Oberoi Realty has been on a remarkable journey since its inception. Our company has always aimed to redefine the skyline of Mumbai. Over the years, we have become synonymous with quality, luxury, and innovation in the real estate sector. Today, Oberoi Realty stands as a premium realty developer, setting benchmarks for excellence.

Oberoi Realty is often associated with premium developments. How do you maintain this premium positioning, and what sets your projects apart?

Our commitment to quality, attention to detail, and a customercentric approach are the pillars of our premium positioning. We don’t just build structures; we curate experiences. Our projects are designed with a focus on luxury, aesthetics, and functionality. We pay meticulous attention to every aspect, from architectural design to the selection of materials. This ensures that our developments not only meet but exceed the expectations of our discerning clientele.

Given the competitive nature of the real estate industry, how does Oberoi Realty stay innovative and stay ahead of the curve?

Innovation is at the core of our approach. We invest heavily in research and development to stay abreast of the latest trends and technologies in the real estate sector. Whether it’s incorporating sustainable practices, or embracing cuttingedge architectural designs, we strive to be pioneers. Our ability to anticipate market trends and adapt to changing consumer preferences has been a key factor in maintaining our leadership position.

Sustainability is becoming increasingly important in the real estate sector. How does Oberoi Realty integrate sustainability into its projects?

Sustainability is not just a trend; it’s a responsibility. We are committed to minimising our environmental impact and promoting sustainable development. Our projects incorporate green building practices, energy-efficient systems, and eco-friendly materials. We aim not only to create beautiful spaces for our customers but also to contribute to the well-being of the environment and the community at large.

How does Oberoi Realty approach customer satisfaction, and what measures are in place to ensure a positive experience for your clients?

Customer satisfaction is paramount for us. We believe in building long-term relationships with our clients. From the moment someone shows interest in our projects to the after-sales service, we prioritise customer experience. Transparency, timely delivery, and open communication are the cornerstones of our customer-centric approach. We also continually seek feedback to understand our customers’ evolving needs and preferences.

Mumbai, being a key market for Oberoi Realty, has its unique challenges. How does the company navigate these challenges, and what opportunities do you see in the Mumbai real estate market?

Mumbai is a dynamic and vibrant market, but it does come with its set of challenges. However, challenges also present opportunities. We focus on strategic land acquisitions, innovative designs, and partnerships to make the most of the available opportunities. The demand for quality living spaces in Mumbai remains robust, and we see tremendous potential for growth in the luxury and premium segments.

What is Oberoi Realty’s vision for the future?

Our vision is to continue setting new benchmarks for excellence in the real estate industry. We will persist in delivering projects that not only meet but exceed the expectations of our customers.

How do you see the real estate landscape evolving in India?

With regard to the future of the real estate landscape in India, I see a continued focus on quality and sustainability. The industry will witness further integration of technology, evolving design aesthetics, and an increased emphasis on community living. Oberoi Realty is poised to be at the forefront of these developments, contributing to the growth and transformation of the Indian real estate sector.

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