Renowned Indian jewellery company Tanishq officially inaugurated its first USA store in New Jersey today.

This launch is part of Tanishq’s retail business expansion strategy. The aim of the company is to meet the needs of Indian Americans who comprise 4.35 percent of the state’s total population. The store is over 3,750 square feet and two-stories, and is located at Oak Tree Road, Iselin, New Jersey.

It offers over 6,500 unique designs in 18 and 22 KT gold and diamond jewelry, as well as solitaires and colored stones.

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In an effort to give back to society, they’ve launched two beauty and haircare courses for underprivileged women to give them a headstart in the industry.