Akash Nigam, the founder of Genies, the $1 billion avatar startup used by celebrities like Justin Bieber and Cardi B, is spending $2,400 a month on ChatGPT Plus accounts for all of his 120 employees.

This comes as part of an experiment to boost productivity and save money. The purchase of the accounts was verified with a receipt by Insider.

Nigam is encouraging every team: research and development, engineering, product, finance, design, and accounting to learn how to use the AI chatbot to automate monotonous tasks.

“It’s almost like you have the most sophisticated operating partner at your disposal that’s able to quickly center your thoughts and ensure that you’re consistently on track,” he says.