Manish Malhotra has been synonymous with Indian haute couture in India, catering to Indian design sensibilities as well as successfully evoking nostalgia and rootedness in NRIs abroad.
His secret to success is no secret at all. Following are the three key insights into Manish Malhotra’s success.
1. Passion for Indian Craft
Malhotra emphasizes how important it is to preserve and promote Indian craftsmanship. His brand has had a focus on creating couture, customized, modernized, and timeless clothes that showcase Indian heritage with passion, patience and love.
2. Embracing Change and Innovation
The maverick designer has had a long career in fashion spanning 30 odd years and has had the opportunity to witness significant changes in the industry. This has taught him to value change, viewing it as a way to move ahead instead of something to hold him back. Embracing change and new ideas while maintaining what makes his design his own has ensured his relevance through countless industry changes – giving him the title of being ‘timeless’.
3. Vision Beyond Fashion
Malhotra’s inspiration goes beyond fashion, driven by innovative research and a holistic vision. This approach allows him to transition seamlessly between different industry segments, always looking at the bigger picture and incorporating cutting-edge ideas into his designs.
Local and Global: Manish Malhotra’s Couture
Nita Ambani’s rare Rangkat Banarasi Saree by Manish Malhotra for her son’s wedding is just one of the many pieces of couture that have been adored by celebrities. From stunning divas like Deepika Padukone and Kareena Kapoor, new age Bollywood queens like Janhvi Kapoor and Sara Ali Khan to sports stars like Sania Mirza, Malhotra has dressed them all.
In the last few years, he went viral internationally for designing Bella Hadid’s dress, marking his Cannes debut.
Malhotra’s designs are especially popular with the NRI (non-resident Indian) population around the world as his label makes the perfect fusion of modern-traditional pieces that are much desired at Indian weddings abroad.
